Kristen Blum

photo 1

Kristen Blum is SVP & CIO of Commercial Solutions, Enterprise Data and Advanced Analytics at PepsiCo.  In her role, she and her team are responsible for expanding the data platform driving a single version of the truth, standing up PepsiCo’s big data processing and analytical capabilities, defining the capabilities needed to create cutting-edge analytics, driving experimentation on game-changing technologies and enhancing the consumer experience.

Over the past 25+ years, Kristen has had extensive experience in senior technology and business positions at leading retail and consumer-focused companies.

Prior to rejoining PepsiCo, she was EVP & Chief Technology Officer of JCPenney.  She was responsible for the company’s overall technology strategy and transformation, and she oversaw all technology initiatives as well as the digital commerce business.

Prior to JCPenney, she was SVP & CIO Enterprise Solutions at PepsiCo where she was responsible for the company’s transformational initiatives and the enterprise systems environment.  Prior to PepsiCo, she was SVP & CIO at Abercrombie & Fitch where she was responsible for the strategic planning and implementation of technology initiatives to enable the company’s explosive international growth.

Kristen was also responsible for the original development of systems for Apple’s Retail Stores launch as well as the international expansion efforts.  In addition, she was responsible for the company’s supply chain and planning solutions.  Prior to Apple, Kristen has helped lead many technology and business efforts for various Retail, CPG, and High Tech companies while consulting for KPMG.  She also spent time at Planet Hollywood International, Disney and Victoria’s Secret in various buying, planning, allocation and finance capacities.

She is on the Board of Directors for The National Society of High School Scholars Foundation, Big Brothers Big Sisters Lone Star, and The Ohio State University English Department.  She holds a Bachelor of Arts degree from The Ohio State University.